Super Business Cash

I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.

If you already have a website, you might think this one is a bit odd. Just bear with me. This applies to anyone who doesn’t have one yet.

I see lot of people who start building their presence online via social media. Somebody I know has recently started her YouTube channel. One person has hundreds of people added as friends on Facecbook and only just started her business page. Some people might start on Instagram or Pinterest if they are more visual and want to attract their ideal audiences that way.

All of this is good but you have to remember that you do not have control over your content and audiences on these platforms. Not real control anyway. Firstly, what happens if these sites suddenly decide to change the rules (Facebook, for example) and your reach is heavily affected? What if they decided you did something wrong and banned your account?

Most importantly, you have no way of getting in touch with your audience (the audience you spent so much time and effort building) when you please. You are at the mercy of these platforms. You don’t have these people’s email addresses.

This is precisely why you need your own website. You need a way to capture these people’s addresses and you also need to be in full control of your platform.

I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.

Believe me when I say I know exactly what’s going through your mind. There are many, many things going on in your head that are preventing you from sorting your website. And all you need is a little education and some myth busting to inspire you to take action.

If you already have a website, you might think this one is a bit odd. Just bear with me. This applies to anyone who doesn’t have one yet.

I see lot of people who start building their presence online via social media. Somebody I know has recently started her YouTube channel. One person has hundreds of people added as friends on Facecbook and only just started her business page. Some people might start on Instagram or Pinterest if they are more visual and want to attract their ideal audiences that way.

All of this is good but you have to remember that you do not have control over your content and audiences on these platforms. Not real control anyway. Firstly, what happens if these sites suddenly decide to change the rules (Facebook, for example) and your reach is heavily affected? What if they decided you did something wrong and banned your account?

Most importantly, you have no way of getting in touch with your audience (the audience you spent so much time and effort building) when you please. You are at the mercy of these platforms. You don’t have these people’s email addresses.

This is precisely why you need your own website. You need a way to capture these people’s addresses and you also need to be in full control of your platform.

And then there are other reasons. You build your brand, establish credibility and trust, showcase your testimonials and press, and sell your products and services.

“I am not a tech person” has got to be one the biggest excuses I hear from people who don’t have a website up yet. They may or may not already be using social media, and their smart phones and their tablets, but when it comes to getting a website, all they can think about html and code.

For once and for all, you do not need to learn html or coding to get yourself a basic website. Actually, there are only two ways to deal with your technophobia. You can either learn to do it by yourself, or you can outsource this.

If you want to learn it, start with Google. There are tons of tutorials there. You can also turn to Lynda.com or enrol in some basic courses. Try Udemy or ask people for help.

But you don’t need to learn to do this all by yourself. Your second option is to hire somebody to get you started. Yes, you do have to spend some cash, but it is not as much as you think. You need a domain, and you need hosting. Then you need a platform to ‘build’ your website. If you decide to have your website on worpress, a wordpress expert can easily register your domain, buy you hosting, install WordPress and a high quality theme which may be free or premium, and the plugins you need. This only takes a couple of hours of their time.

I highly recommend asking your tech expert to take you through the process and show you how they do this. Record this session for reference. You don’t need to become a programmer but as a business owner, it is worth having some idea of how your website is set up and how it runs.

To make matters worse, there are many platforms out there for you to choose from: WordPress, Squarespace, Shopify, Weebly, Wix and many more.

And last and not the least, people have been given the advice of starting a blog first as it can be cheaper (or free) if they feel overwhelmed by the thought of getting a full-fledged website. In that case, add blogging platforms like wordpress.com, blogger, tumblr, etc.

Let me set this straight. When people are saying start with a blog, what they really mean is have your own blog on wordpress.org and not on wordpress.com. Although you can start a free wordpress.com blog which you can transfer over to your own site later but I don’t recommend it. This is an unnecessary step that may frustrate people. If you need to move it to wordpress.org later, why not start there in the first place?

So you buy your domain (yoursite.com) and some hosting (Bluehost, Dreamhost, etc). Then you install WordPress. This is what people mean by starting a WordPress blog. This is an easy option because you install a blog style theme and you are up and running. This is definitely an easier option than building your website on WordPress from scratch.

I recommend WordPress because it is an open source software and you don’t rely on a single company for maintaining your website. You are not limited by design choices or tied to specific email providers. You can’t go wrong if you go with WordPress.

Make a list of everything you need. If you don’t know what you need, you could trust someone and ask them, or just stick with a readymade theme for now.

Now ask your shortlisted designer if they can do all of this for you. Remember that not all website designers are developers (people who write code) so you might need to hire one separately. If they don’t, ask to be referred to someone who can.

I am assuming you have checked their work before you got in touch with them. Try and arrange a time to talk to them to get a feel for what it would be like working with them. Ask them about their availability. Ask them how many revisions they provide. Double check they hand over all the original files and graphics. Ask for their price. Don’t forget to shop around to find someone you can afford.

Discuss what you have in mind for your website. Really listen to what they have to say in order to see if they are the right fit. Get in touch with people they have worked for and ask what it was like working with them. Once you are happy with everything sign a contract. Give them plenty of examples and visuals of what you like to make sure both of you are on the same page at all times.

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Super Business Cash

Email  : [email protected]

Phone : 081361503234

Website : superonlinecash.webs.com